Verified Audit CirculationViewPoint
Q2 2022


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Decisions in DentistryDecisions in Dentistry
Belmont Business Media
Decisions in Dentistry is a monthly, peer-reviewed journal written for dentists working in general, family and cosmetic dentistry, as well as specialists from all disciplines. Reflecting the latest thinking from nationally ranked educators, researchers and clinicians, the journal presents evidence-based, clinically relevant articles in an inviting and easy-to-understand format.

 

Dimensions of Dental HygieneDimensions of Dental Hygiene
Belmont Business Media Media
Dimensions of Dental Hygiene is a monthly, peer-reviewed journal that reconnects practicing dental hygienists with the nation's leading educators and researchers. Through their print, digital, mobile and social media platforms, continuing education activities, and events, they deliver relevant, cutting-edge information designed to support the highest level of oral healthcare.

 

OfficerOfficer
Endeavor Business Media
Officer magazine is a monthly publication serving the law enforcement community and all who support them by delivering the latest news and updates on products, technology and innovation.

 

North American MiningNorth American Mining
Semco Publishing
North American Mining magazine is a B2B brand intended for professionals who work for companies involved in the North American markets of mining and processing industries in hard rock, coal and aggregates. The brand content and editorial scope of the publication covers technology and operations exclusively for the North American mining markets of the United States, Canada and Mexico. The content of every issue is also available to subscribers via the online digital version.

 

Concrete ProductsConcrete Products
Semco Publishing
Concrete Products is a B2B brand intended for ready mixed and manufactured concrete producers. The brand content and editorial scope of the publication includes equipment and material technology, market developments, plant and fleet management, construction practices, and regulatory or legislative matters. The content of every issue is also available to subscribers via the online digital version.

 



Customer Retention Strategies to Support Reader and Advertiser Revenues Are a Key Focus for Publishers

Customer Retention Strategies to Support Reader and Advertiser Revenues Are a Key Focus for Publishers

The conventional wisdom says that acquiring a new customer can cost as much as five times more than retaining an existing customer.

The scale of the variation shifts when more custom offerings are involved, and a 500% differential may not be exactly right any longer.

Customer retention strategies, both in the fast-growing subscriptions market and in the advertising market, have become a key focus for publishers trying to maintain and grow revenue.

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Despite Market Uncertainties, Magna Forecasts U.S. Ad Market to Reach $320 Billion in 2022

Despite Market Uncertainties, Magna Forecasts U.S. Ad Market to Reach $320 Billion in 2022

With economic uncertainty driven by inflation, and Russia's invasion of Ukraine creating a geopolitical crisis, ad agency Magna has adjusted their ad spend forecast in the U.S. downward for 2022 by one percentage point, from a previous forecast issued late last year.

Despite the revised ad revenue projection, Magna still expects another strong year for the U.S. ad market in 2022. For the year, ad dollars will reach $320 billion, surpassing the $300 billion threshold for the first time.

Magna also finalized their domestic ad spend totals for 2021 at $287 billion, reporting a record year-over-year increase of 25%, with growth ad revenue slowing from +46% in Q2 2021 to +14% in Q4 2021. Magna noted strong double-digit increases in 2021, including search (+42%), social (+36%), audio (+24%) and video (+12%).

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Events Calendar
Events Calendar

AAN
July 12 – 22, 2022
Chicago, IL



Publishers Forum Summer
August 14 – 17, 2022
Montreal, QC



DBW Global
September 16, 2022
Virtual



NNA's Annual Convention and Trade Show
October 6 – 8, 2022
San Francisco, CA



America's Newspapers Annual Meeting
October 16 – 18, 2022
New Orleans, LA



Publishers Forum Fall
November 6 – 9, 2022
Nashville, TN

 

 

 

 

 

 



Merger: News Media Alliance  / Association of Magazine Media

Merger: News Media Alliance (NMA) / Association of Magazine Media (MPA)

The News Media Alliance (NMA) merged with the Association of Magazine Media (MPA) in May 2022.

News businesses and magazine publishers have largely traveled similar but parallel paths since the advent of the Internet. They've been challenged to build digital products and attract new audiences to them. They've both endured a revolution in the print space, with former analog print processes replaced by digital workflow and computer-to-plate (CTP) imaging.

Both have been through consolidation, paper price hikes, changes to postal regulations, the disruption of their advertising and revenue models, and more than a few lean years when austerity seemed the only path to sustainability.

Though news businesses and magazines across the genre spectrum also had their unique challenges along the way, they share a lot in common – in the past and certainly in the present.

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Google Analytics Becomes GA4

Google Analytics Becomes GA4

GA4 will replace Google Universal Analytics (UA), and the UA will stop processing new hits starting on July 1, 2023. New functionality is designed to provide analytics in a third-party-cookieless world.

Some of the new innovations include:

Mobile App Activity Tracking
GA4 tracks app activity alongside web tracking, allowing a more complete and unified view of the consumer journey.

Less Reliance on Cookies
GA4 was built for privacy. It does not rely exclusively on cookies and no longer stores IP addresses.

Data-Driven Attribution
Last-click attribution leaves a lot of blank spots. Data driven attribution tracks and analyzes the full impact of marketing across the entire customer journey.

New Predictive Modeling and Audience Building
GA4 includes machine learning-driven predictive modeling tools that can help predict the future actions that a customer might take.

For those using 360 Universal Analytics, new hits will stop processing on October 1, 2023. According to Google, previous data in UA will be accessible for approximately six months after the cutoff. Their current guidance is to make the switch to GA4 as soon as possible.



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