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September 2021


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Celebrate National Newspaper Week

Celebrate National Newspaper Week

The 80th annual National Newspaper Week, whick takes place October 3–10, 2021, recognizes the service of newspapers and their dedicated employees.

You already know there is power in newspapers. Newspaper journalism – both local and national – is critically important, especially in the reality in which we live.

A content kit containing promotional ads and cartoons is available, free of charge, from National Newspaper Week.

HELP SPREAD THE WORD!

 



Are You Playing the Audience Game to Win?

Are You Playing the Audience Game to Win?

Hanging on to the past can hinder you in the race to gain audience.

When we look at our news publishing business model, we must ask ourselves: Are we playing to win, or are we simply playing not to lose?

The answer has huge ramifications on our future business based on an honest response.

  • Are we constantly trying new things?
  • Are we consistently modifying our approach to our local community and addressing their needs?
  • Are we continuing down the same path that we have used for decades?
  • Are we still pushing obsolete products and services?

READ MORE

 


Events Calendar
Events Calendar

INMA Product and Data for Media Summit
October 5 – 19, 2021
Virtual

Association of Circulation Executives Empower 2021 Training Program
October 11, 2021

E&P/360 Media Alliance News Publishing Business Summit
October 14 – 15, 2021
Baltimore, MD

America's Newspapers: Family Owners and Next Generation Leadership Conference
October 15 – 16, 2021
Colorado Springs, CO

America's Newspapers: Senior Leadership Conference
October 17 – 19, 2021
Colorado Springs, CO

Alliance of Area Business Publishers Fall Workshop
October 25 – 26, 2021
Chicago, IL

INMA Digital Subscription Acquisition Accelerator
November 2 – 16, 2021
Virtual

NEACE Fall Conference
November 4, 2021
Northampton, MA



Small Publishers Have Longer Runway to Digital, But They Still Need to Take Off

Small Publishers Have Longer Runway to Digital, But They Still Need to Take OffWhile some major local news outlets are well along on a dramatic pivot from print to digital, many smaller newsrooms remain bullish on print, and some seem to be in no big hurry to build up their online presence.

Smaller outlets may have a longer runway to a digital-first future, but will have to get airborne sooner or later, and there are significant challenges.

READ MORE

 

 



Info About Cell Phone Usage from Pew

Info About Cell Phone Usage from PewThe transition of news from print, television and radio to digital spaces has caused huge disruptions in the traditional news industry, especially the print news industry.

It is also reflected in the ways individual Americans say they are getting their news.

According to a Pew Research Center survey, more than eight in ten Americans are getting their news from digital devices. | READ MORE

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