Verified Audit CirculationViewPoint
July 2017


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This Month's Features:

Verified Would Like to Welcome...
Verified New Corporate Offices
Politico Has 20K Paid Subscribers, Accounting for Half Its Revenue
Trust In Newspapers Up From Historic Lows
Events Calendar
MPA: More Publishers Adopt Video As Audiences Grow
Tips & Techniques Workbook Filing Dates


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Verified Would Like to Welcome...

Systems Contractor NewsSystems Contractor News
NewBay Media, LLC
New York, NY
Systems Contractor News is a business-to-business brand intended for individuals with broad-based interests in the systems integration industries.

Broadcasting & Cable (B&C)
Broadcasting & Cable (B&C)NewBay Media, LLC
New York, NY
Broadcasting & Cable (B&C) is a business-to-business brand intended for individuals with broad-based interests in the television, broadcast, cable and program syndication industries.

mtMarine Technology
SNAME
Alexandria, VA
As the flagship publication for the Society of Naval Architects and Marine Engineers (SNAME), (mt) Marine Technology is full of cutting edge technical articles on topics of interest across all marine disciplines. Included are vessel reports, in-depth features, historical notes, public policy briefings, profiles of SNAME founders and leaders, abstracts of highlighted technical papers, and reviews of maritime books and media.

 


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Verified New Corporate Offices

Verified New Corporate OfficesVerified has moved its corporate offices. As of June 26, 2017 our new address is:

Verified Audit Circulation
1101 Fifth Avenue
Suite 270
San Rafael, CA 94901-2993

Our phone and fax numbers have remained the same.

Please make note of the change. If you have any questions, please contact Verified at 415-461-6006.

 

 


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Politico Has 20K Paid Subscribers, Accounting for Half Its Revenue

On Monday, Politico is expected to announce a series of updates and a new product for Politico Pro, its subscription service, including a legislation compass that tracks the progress of bills making their way through Congress and a data-visualization product called DataPoint that now looks out across a wider variety of verticals. | READ ARTICLE

 

Politico Has 20K Paid Subscribers, Accounting for Half Its Revenue

 


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Trust In Newspapers Up From Historic Lows

It could be good news or bad news for newspapers, depending on just how low your expectations were at the outset.

In an age when one of the U.S. President's top advisors has openly declared the mainstream news media to be "the enemy," it won't come as a surprise that the American public's overall trust in newspapers is remarkably low.
But at least it's higher than it used to be.

That's judging by a new survey of American attitudes toward news publishers conducted by Gallup. (As a polling organization, it is also part of the elite media conspiracy, so take it with a grain of salt.)

Trust In Newspapers Up From Historic Lows

According to Gallup, the proportion of Americans who have a "great deal" or "quite a lot" of confidence in newspapers is 27%, which is abysmally low by historic standards – but up noticeably from last year, when it bottomed out at 20%.

For long-term perspective, back in the glory days of 1990, 39% of Americans said they had a lot of confidence in newspapers, according to Gallup. Although there have been ups and downs over the intervening decades, the general trend has clearly been downwards.

Those smaller variations make it impossible to tell whether the trend has finally reached an inflection point. Or, if we're just bouncing along the bottom, trying to interpret the results in the light of recent events.

For example, it seems reasonable to hypothesize that last year's low was correlated with the 2016 presidential election. It possibly reflected Trump supporters' disapproval of newspapers' overwhelming – and very open – opposition to his candidacy. But nothing that has happened since then would explain any change in their attitudes.

That suggests the shift is occurring on the other end of the political spectrum. Hard lefties are re-embracing newspapers they once dismissed as corporate tools. Indeed, the data supports that theory, as the proportion of self-identified Democrats expressing a lot of trust in newspapers rose from 28% last year to 46% this year.

The proportion among Republicans sank from 16% to 13% over the same period.

While it is an open question whether becoming partisan mouthpieces is a good long-term strategy – let alone a fulfillment of their historical mission – newspaper publishers can console themselves on one point. They are considered slightly more trustworthy than some of their peers.

Just 24% of Americans say they have a lot of confidence in TV news, according to Gallup. That's up from 18% in 2014.

© 2017 MediaPost Communications

 


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Events Calendar

Events CalendarEPPY Awards Entry Deadline
August 25, 2017
www.eppyawards.com

FUSE: The Convergence of Technology and Media
September 6 – 8, 2017
Philadelphia, PA
fuse.pubexec.com

Excellence in Journalism 2017
September 7 – 9, 2017
Los Angeles, CA
www.excellenceinjournalism.org

PRINT17
September 10 – 14, 2017
Chicago, IL
www.Print2017.com

11th Annual Multicultural Marketing and Media Conference
September 14, 2017
New York, NY
www.portada-online.com

Independent Free Papers of America Fall Conference
September 28 – 30, 2017
New York, NY
www.freepaperconference.com

 

If you have an event that you would like to announce,
please send your information to e-newsletter@verifiedaudit.com.



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MPA: More Publishers Adopt Video As Audiences Grow

Magazine Media 360° Brand Audience ReportMore magazine brands are producing video as audience rates grow across various platforms, according to the latest Magazine Media 360° Brand Audience Report for May 2017 from The Association of Magazine Media.

Video audiences have risen 48.1% from May 2016 to May 2017.

There are now 82 magazine brands that report a video audience to MPA. Its reports include 126 magazine media brands from 30 companies, representing 95% of magazine readership.

In the May 2016 Brand Audience Report, only 68 brands could report a video audience, which means the number has gone up 21%.

Video audiences are defined in the report as unique viewers who watched a video at least once through a player owned or operated by the publisher and/or through a clearly branded video channel.

The content categories with greatest growth in video are health, travel, women's fashion and beauty, and upscale shelter.

Total magazine media audience – across print, web, mobile web and video – is up 2.3% in May 2017. That's compared to the same month a year ago, according to the recent MPA report.

The audience numbers for each platform are consistent with trends in recent months. Both print and video platforms show growth compared to last year, while web audiences continue to decline as audiences shift to other platforms. The mobile web has flattened.

In the recent report, which includes print readers and digital visitors that consume electronic issues of a publication, such as an e-reader or app, numbers are up 3.7%.

Web audiences on a desktop or laptop are down 9%, while mobile audiences – unique visitors that visit a site on a mobile device – are up 1.4%.

Content categories with above-average print and digital audience growth this month are upscale shelter, travel, adventure outdoor, and science and technology.

The top five magazine brands with the most total audience for May 2017 were ESPN The Magazine, People, Forbes, WebMD, and Better Homes and Gardens.

The magazine brands with the greatest percentage growth in total audience for May 2017 compared to a year ago, were W, Nylon, Money, The Atlantic and Teen Vogue.

© 2017 MediaPost Communications

 


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Tips & Techniques – Workbook Filing Dates

An Audit Workbook should be submitted at the conclusion of each audit period (see due dates below). The workbook details your publication's distribution for each issue and average circulation for the report period.

February 28th: Audit materials for publications with December 31st ending date

May 31st: Audit materials for publications with March 31st ending date

August 31st: Audit materials for publications with June 30th ending date

November 30th: Audit materials for publications with September 30th ending date

If you have any questions about workbook filing dates, please contact Verified at 415-461-6006.



Please send comments and story ideas to
e-newsletter@verifiedaudit.com
or contact us at:

Verified Audit Circulation
1101 Fifth Avenue, Suite 270
San Rafael, CA 94901-2993
415.461.6006
415.461.6007 fax


© 2017 Verified Audit Circulation