Verified Audit CirculationViewPoint
May 2021


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This Month's Features:

Verified Would Like to Welcome...
Where There is Disruption, There are Opportunities
Newspapers Emerging from the Pandemic
Publishers Call on President to Use Local Newspaper Advertising to Help Reach Vax Goal
Other Types of Engagement for Requester Renewals


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Verified Would Like to Welcome...

WaterWorldWaterWorld
Endeavor Business Media
WaterWorld is a B2B magazine intended for individuals with interest in the water industry and wastewater industry. The brand content and editorial topics include timely product, project, regulatory and business news in a nontechnical format, specifically targeted at the municipal drinking water and wastewater markets, which industry professionals use to help, plan, design, operate and maintain their water/wastewater systems.

Offshore
Endeavor Business Media
OffshoreOffshore is a B2B brand intended for professionals in the offshore oil and gas industry. The brand content and editorial scope of the publication includes geology, geophysics, drilling, completion, engineering, construction, pipelines, subsea and production operations.

Fire Engineering
Fire EngineeringClarion Events
Fire Engineering is a peer-reviewed B2B brand recognized as the most authoritative source for saving lives and property. Each magazine article is written by a fire service professional with hands-on experience in the subject.

 


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Where There is Disruption, There are Opportunities

Where There is Disruption, There are OpportunitiesWhat Does the Future Hold for Nonprofit?
On March 18, 2020, the staff at Isthmus, a 45-year-old alt-weekly newspaper in Madison, Wisconsin, were scrambling to assemble that week's newspaper for a coronavirus edition; they had just scrapped their original cover story.

But after the paper ran the next morning, Isthmus' owners told staff that the alt-weekly's best chance for survival was to pause operations indefinitely. Within a week, all 23 full-time employees were laid off.

"It was incredibly fast," said Judith Davidoff, the editor of Isthmus. "I can't say that any of us thought they were going to shut down that quickly."

The coronavirus print edition would be Isthmus' last – at least under its most recent ownership. After limping along digitally with some staff that were rehired through loans from the federal Paycheck Protection Program, Isthmus' owners decided in July they were no longer interested in owning or publishing the paper.

Now Davidoff is in the process of converting the alt-weekly into a nonprofit news organization, relying largely on volunteer labor. She hopes to eventually bring back a print edition, this time with additional help from philanthropic funding and individual donors.

READ MORE

 


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Newspapers Emerging from the Pandemic

Newspapers Emerging from the Pandemicby Gretchen A. Peck

It's been a year since the newsroom at the Springfield (Mo.) News-Leader began to work remotely.

When the decision came down from parent company, Gannett, the staff was certain it would only be for a couple of weeks.

They were well-poised to work in this way.

Everyone had laptops and hot spot smartphones.

They had Microsoft Teams and Zoom for meetings and collaboration.

The workflow worked out. | READ MORE

 

 

 

 


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Publishers Call on President to Use Local Newspaper
Advertising to Help Reach Vaccination Goal

Publishers Call on President to Use Local Newspaper Advertising to Help Reach Vaccination GoalThe News Media Alliance and the National Newspaper Association (NNA) recently sent a letter to President Joe Biden, on behalf of their more than 3,700 combined daily and community newspaper members, encouraging the administration to use advertising in local newspapers to help build trust and acceptance of vaccines. | READ MORE

 

 

 


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Other Types of Engagement for Requester Renewals

For requester renewals, the following additional forms of engagement may qualify as direct request from the subscriber:

  • A change of address and/or company affiliation
  • Accessing the digital edition the required number of times within the audit period based on the following publishing frequency:
Publishing Frequency Required # of Times Accessed to Renew
13 or more issues 9X per annually
5 – 12 issues 2X per annually
3 – 4 issues 1X per annually
1 – 2 issues 1X per annually

The requester must meet all other requirements of a requester subscription prior to the renewal.

The renewal date is the last date the digital edition was opened within the audit period (for those publications which require access more than once).

No demographics are updated.

If the subscriber does not access the digital edition the required number of times (based on the table above) during the audit period, the subscriber will not be renewed. Once the subscriber exceeds the 3-year limit for qualification, the subscriber will be reclassified as non-qualified.

Publishers must provide the following proof of access of the digital edition for the subscription to be renewed:

  • Subscriber name
  • Email address
  • Date of first access to the digital edition
  • Tracking number associated with first access
  • Last date the subscriber accessed the digital edition
  • Tracking number associated with last access

If you have any questions, call Verified at 415-461-6006.



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