This Month's Features:
Professional Carwashing & Detailing
It is with great sadness that Verified announces the passing of auditor Raymond Schiel. We have lost a dear friend and a valued colleague.
Ray conducted audits for Verified for more than 17 years. He was a highly esteemed and respected member of our team of auditors. For those of us who had the privilege of working with him, we were humbled by his kindness and compassion toward everyone around him.
With a smile on his face and exceptional dedication, Ray always went above and beyond working as a guide through the audit process. He had a wealth of experience and generously shared his expertise. Ray had a positive attitude and desire to be of service to others.
Ray loved to travel and spent many days on the road visiting Verified's clients throughout the U.S., Canada and Central America. As anyone who knew him will tell you, he had boundless energy and regularly made friends of strangers.
Ray was an exceptional individual and he will be greatly missed. All of us at Verified extend our sincere condolences to Ray's family and friends.
Of 229 B2B decision makers, 68% say their firms are undergoing such a transformation. The process could affect many activities within a company, presumably including email marketing.
Of those that aren't pursuing a transformation, 25% are delaying the project because they are satisfied with the status quo.
Also, 85% agree that their firm has a clear internal consensus of what digital transformation means.
Overall, 58% cite that as an objective, but the number jumps to 63% for manufacturers. However, in an apparent contradiction, only 25% say the best way to drive more sales is to enhance the buyer experience.
Of those polled, 95% agree that digital transformation funds are best spent on improving the customer experience.
In addition, 39% of manufacturers plan to invest in instant-quote technology, and 33% expect to spend on configure-price-quote technology.
However, 94% say a faster quote-to-order process will drive additional sales. But 53% admit that the process now takes five days. Another 35% can do it in one to four days, and only 13% can respond in less than a day.
Another spending priority is e-commerce, with 38% planning to invest it in 2019. However, only 28% of non-manufacturers will do so.
At the same time, 38% of the manufacturers will spend on sales portals, along with 34% of non-manufacturers.
Other high priorities include pricing optimization and IoT.
Among the manufacturers, 68% currently have internal portals, 65% have sales portals and 59% rely on internal collaboration technology.
Richard Hearn, CEO of FPX, states that, "Too many companies are fine with their current capabilities, which in some cases can serve as a death sentence for B2B organizations."
He adds, "Laggards will quickly fall behind competitors and must prioritize making technology investments for a better buying and selling experience in 2019."
© 2019 MediaPost Communications.
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A federal judge has blocked the U.S. Commerce Department from asking people about their citizenship in the 2020 Census.
U.S. District Judge Jesse Furman said in a ruling issued Tuesday that Commerce Department Secretary Wilbur Ross's decision to add a citizenship question to the Census was unlawful for several reasons, including that it was "arbitrary and capricious."
Furman added that Ross violated a law that requires the government to collect data via administrative records, instead of direct inquiries.
The judge also found that asking people about citizenship will likely result in undercounting "certain sectors," including "people who live in households containing noncitizens and Hispanics."
The decision turned on the Administrative Procedure Act – a law that requires agencies to follow certain procedures before making decisions.
"Secretary Ross's decision to add the citizenship question to the 2020 census questionnaire, while not inconsistent with the Constitution, violated the APA in several respects," Furman wrote in a 277-page decision.
He added that the Administrative Procedure Act allows an agency to change its policy, but that the agency must first "consider all important aspects of a problem; study the relevant evidence and arrive at a decision rationally supported by that evidence; comply with all applicable procedures and substantive laws; and articulate the facts and reasons – the real reasons – for that decision."
The major ad trade groups objected to the citizenship question last year. "We are concerned that the addition of a citizenship question would depress response among both non-citizens and their families (even if family members are indeed citizens)," the CEOs of the American Association of Advertising Agencies, American Advertising Federation, Association of National Advertisers (ANA), and Advertising Research Foundation wrote in a jointly signed letter sent to the U.S. Department of Commerce last August.
Earlier last year, the ANA said its members were concerned that questioning people about their citizenship would skew the results by undercounting minorities.
© 2019 MediaPost Communications.
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